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Turkish trends to consider in 2017

When asked what factors are impacting Turkish corporate mobility, most local experts point at digitalisation, trimming the fleet and road safety awareness.



Digital across the line
Corporate customers in the Eurasian country are moving fast towards a streamlined fleet management, demanding from their partners an efficient digital support. “Nowadays, consumer products and the development of tools that simplify life are very important. They make the difference today between getting or losing a customer”, says Ilkay Ersoy from DRD. “Customers demand solutions to follow every operation online. Therefore investing heavily in technological infrastructure is very important.”

Moreover, customers want to see the suite of services expanded. “All fleet suppliers offer claims management, tyre replacement, periodic maintenance, et cetera”, adds Mr. Ersoy. “However, fleet owners today demand new, additional services such as safe driving training. Fleet suppliers have to step up the game and develop their products and services to meet the customer’s changing expectations.”

Slowly greener and more CO2-driven
In November 2016, the Turkish vehicle taxation changed dramatically, taking into account engine capacity and sales price and therefore pushing companies to adapt their car policies in favour of more frugal engines and less lusciously equipped cars. But how inclined are Turkish fleets to switch to alternative powertrains and start thinking about mobility management?  

“Mobility management is still not on the agenda of fleet managers and it is expected to come to the Turkey with a lag. Green fleet is becoming a key part of fleet management especially for international and some large local companies”, says Turkay Oktay from LeasePlan.

“Alternative energies such as hybrid and electric vehicles are not so popular in Turkey when compared to Europe, but that is likely to change in the next 3 years”, reckons Philippe Chabert from TebArval, which tries to convince its customers to take a TCO- and CO2-driven approach. “There is not any infrastructure to use or lease electric cars yet, unfortunately”, explains Ilkay Ersoy. “Therefore the number of electric cars in our fleet is limited. In the future, with Turkish government support, we foresee that the market share and easy access of electric car will rise.”

Safety through training and monitoring
Lessors in Turkey see many good practices among companies which are focusing on driver safety and behaviour management. “Companies are putting targets to reduce the number of accidents and to lower loss/damage ratios. These kinds of policies are boosted by good reporting from fleet companies on a driver and company basis”, clarifies Turkay Oktay.

Ilkay Ersoy is convinced that the operational fleet leasing sector should take a role in safety and driver behaviour management. “Fleet suppliers should consider driver behaviour management not as a product, but as a social responsibility. On the customers’ side, there is also an increasing demand for driving safety techniques training – which under occupational safety and health regulations is legally mandatory.” 24/05/2017  |  Dieter Quartier

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