PSAs Mister-Auto to set foot in Africa
After Latin America, where it opened an office in Sao Paulo last year, the French online car parts, tyres and accessory retailer Mister-Auto will soon be disembarking on the African continent, too. In which country it will settle is to be disclosed in the coming weeks.
Mister-Auto was bought by PSA two years ago and benefits from the carmaker’s international structure to accelerate its development outside Europe. Next continent to be conquered with PSA’s help is Asia. However, given the particularities and complexity of Asian e-commerce, the company has decided to take its time and prepare before embarking on the oriental adventure.
Picture copyright: PSA, 2017
| 08/04/2017 | Dieter Quartier