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Peugeot resumes assembly in Kenya

From June, the PSA Group will resume its assembling activities in Kenya. The French manufacturer assembled vehicles in the East African country from 1974 to 2002.
 
Under an agreement with Ursiya Group, a vehicle importer and distributor, PSA will start assembling two Peugeot models in Kenya: first the Peugeot 508 and at a later stage the new SUV 3008, pictured. The annual volume target for both models is at least 1,000 units.
 
PSA's involvement in Kenya is part of the Group’s long-term strategy to increase its sales in Africa/Middle-East region to one million units by 2025.
 
With a GDP of $63 billion, Kenya has the strongest economy in East Africa, but still has a relatively small new-car market, with less than 6,500 registrations last year. Last December, VW announced it would start assembling its Polo Vivo in Kenya, at an initial capacity of 1,000 units, extendable to 5,000.
 
Image: Navigator84, CC BY-SA 4.0
07/02/2017  |  Frank Jacobs

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