One in three prefer apps to cars
For one in three people, the ability to book transport via a smartphone app is a more practical alternative to owning a car. That is the result of a Capgemini survey among 8,000 people in the U.S., the U.K., Germany, France, Italy, China, India and Brazil. The exact figure was 34%, up from 29% last year.
Surprisingly, the willingness to ditch cars for apps was bigger in consumers over 50 (34%) than with those between 35 and 49 years of age (32%).
The rapidly increasing acceptance of ride-sharing and on-demand taxi services as an alternative to car ownership signals a major shift in business models for the automotive industry. App-enabled, demand-based transport looks set to grow especially in large cities, where parking costs and congestion make car ownership less attractive.
The trend will force manufacturers to do a fundamental rethink. They are increasingly participating directly in the car-sharing market; and in future may adapt their product to reflect the changing needs of the market.
| 17/05/2017 | Frank Jacobs