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Kuhnt to lead BMW out of North American slump

From March 1st, BMW North America will have a new CEO. Bernhard Kuhnt will take over from Ludwig Willisch, who has held the position since late 2011. 
Kuhnt, pictured, had been in charge of BMW Group 80 countries since January 2015. Before that, he spent nine years in BMW sales management in the U.S. 
The news was presented by Willisch, who also announced that Peter Witt, Executive VP of Operations at BMW North America, would be leaving as Kuhnt comes in. It will be up to the new CEO to name a replacement. 
In his new job, Kuhnt will report to Willisch, who will stay on as Head of BMW Group for the Americas Region.
The change at the top follows a disappointing sales year for BMW, with sales decreasing 9.5% in 2016 to just over 313,000 vehicles, and the Bavarians slipping from second to third place in the ranking of most popular luxury car brands. BMW topped that list as recently as 2014, but now has to cede rank to Mercedes-Benz and Nexus. 
Image: BMW
06/02/2017  |  Frank Jacobs


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