Bosch is looking for Chinese online retailers via Alibaba
Automotive parts supplier Bosch has entered into a long-term partnership with Alibaba. China's online retail giant will now also offer Bosch auto parts for sale online in China.
Bosch tools and household appliances were already being sold through Alibaba. Sales of Bosch appliances via Alibaba were up 60% in 2016, compared to the previous year, reaching €260 million.
To make its products more visible to the Chinese consumer, Bosch will open a virtual flagship store on T-mall, Alibaba's main retail web store for the Chinese market. All Bosch products – appliances, tools and auto parts – will be bundled at this location.
China is Bosch's second-biggest market, after Germany, and its main growth market.
| 19/05/2017 | Frank Jacobs